Seth Godin is a best-selling author and marketing expert who focuses on unique business strategies and entrepreneurship. He frequently discusses the importance of niche markets.
Articles Featuring Seth Godin
2 articles
Future / Tech
Bridging the Gap: Turning Passion into Profession and the Familial Understanding That Follows
Turning a passion into a career can be difficult when family members measure success through traditional ideas of stabil...
Extreme Sports
I Started a Surf School in a Landlocked City Using a Wave Pool and a Lot of Conviction. Here Is Every Moment I Was Certain It Would Fail — and the One That Made Me Sure It Wouldn't.
Launching a surf school in a landlocked city sounds improbable until the business stops selling surfing and starts selli...